Despite various promotion efforts and a remarkable record of 90 million users within only eight months, Google+ fails to keep its users active in the network. Compared to main competitor Facebook, Google+ is considered to be a „virtual ghost town“. On average, people spend seven to eight hours a month on Facebook whereas they only stay three minutes on Google’s social network.
So what are the possible reasons behind Google+’s concerningly low user activity?
First off, Google+ does not offer the Zynga browser games you can find on Facebook. Zynga games make users to spend more time on Facebook, Google+ lacks this feature. Second, some people find the design of Google+ too complicated. And third, internet users just might find it quite useless to add all their friends on Google+ when they already have them on Facebook.
See the details below.