What’s HUGO? HUGO is part of the Hugo Boss brand world. HUGO targets a young and trendy audience, the apparel line reflecting a progressive and urban lifestyle. HUGO monobrand stores offer a cool atmosphere and a sophisticated customer experience.
This video below illustrates what this brand is all about, showcasing the minimalistic brilliance of HUGO clothing. No artificial glamour but authentic excellence. HUGO is as multifaceted as the personalities of real men that wear HUGO.