RIM enthüllt tastaturfreies Blackberry

Das kanadische Unternehmen Research in Motion, bekannt für die Blackberry Smartphones, hat erste Prototypen für seine nächsten Telefone präsentiert. Einen Termin für eine Markteinführung oder Hinweise auf das finale Design der Smartphones hat RIM jedoch nicht gegeben.

Die Prototypen kommen ohne die für Blackberrys typischen Tastaturen aus und ähneln vielmehr vergleichbaren Smartphones der Branche. Die Geräte haben einen großen Touchscreen und laufen mit dem neuen Betriebssystem Blackberry 10.

Mit der Präsentation der Geräte will RIM massiv die Aufmerksamkeit der Software-Entwickler gewinnen, die Apps für das neue Betriebssystem konzipieren sollen. Mit spannenden Apps will RIM Kunden anziehen. Das kanadische Unternehmen verspricht den Entwicklern 10.000 Dollar Mindestumsatz für das erste Jahr, sollte dieser nicht erreicht werden, will RIM den Entwicklern die Differenz per Scheck auszahlen. Der Blackberryhersteller zeigt sich zuversichtlich, dass die Entwickler ihren Mindestumsatz erreichen werden. „Wie wir aus Erfahrung wissen, ist es nicht schwierig, 10.000 Dollar an Einnahmen im ersten Jahr zu erreichen, wenn jemand eine App mit einem guten Geschäftsmodell hat“, sagte gegenüber News.com Christopher Smith, Vice President bei RIM.

Research in Motion will mit den neuen Geräten und dem korrespondierenden Betriebssystem den Abwärtstrend seiner Geschäftstätigkeiten aufhalten. Der Anteil der Blackberrys am Smartphone-Markt hat sich nach Zahlen der Marktforschungsfirma IDC auf 6,7 Prozent halbiert, Konkurrenten wie Apple mit seinem iPhone sind an RIM weit vorbeigezogen.

Und doch betonte RIM Chef Thorsten Heins, dass es auch künftig Blackberrys mit Tastatur geben wird.


Apple first place again among world’s most admired companies

What are the top 50 companies worldwide? Every year FORTUNE magazine carries out a survey asking businesspeople which company, from any industry, they admire the most. Again, Apple leads the list in terms of innovation, technology and overall operation. Google follows on the second rank and Amazon, and this is remarkable, climbed the ranking from the seventh place in 2011 to the third place now.


The MySpace Story. Rise, fall and potential comeback of a social network giant.

So what happened to social media giant MySpace? Can you still remember having a MySpace account?

Back during the glory days, between 2005 and 2008, MySpace had reached its peak. In 2006, the 100 millionth user joined. In 2007, the network was valued at 12 billion US dollars.

The concept of MySpace was simple yet very attractive. Basically you have an international social networking website offering you interaction with other users. You can make friends, share videos and photos, send messages and comment on your friends’ status. MySpace was also big in the music scene. Bands can create their own profile and upload their songs so that users can listen to the bands’ music for free. MySpace was the big thing in social media.

However, in 2008 main competitor Facebook overtook MySpace in membership rankings. MySpace’s popularity decreased, the network lost its relevance in the market. Still there might be some hope. Just recently, MySpace has recorded one million new accounts within one month.

To understand the development of MySpace let’s take a look back to the beginning.

In 2003, MySpace was created by eUniverse employees, the project being led by Tom Anderson. eUniverse was an internet marketing company. They liked the concept of friendster, a social gaming site. So they developed their own social platform, stressing the social network aspect. Just like many other websites, MySpace generates its revenues by advertising. Companies pay MySpace for publishing their ads on the network.

As the network increased in popularity, Rupert Murdoch’s News Corporation, the parent company of Fox broadcasting and other media companies, bought MySpace for 580 million US dollars. MySpace recorded an intense rise in user accounts, up to 230.000 users a day.

As pointed out before, MySpace was very popular for its role in the music scene. Bands created profiles, fans could add the bands as their friends and get all the news and music. This feature was one of the main reasons for MySpace’s early success.

In August 2006, MySpace reached an agreement with Google allowing Google to integrate Google Search and Google AdSense into MySpace. Google AdSense is a provider of ads on websites that do not belong to the Google network. MySpace got at least 900 million US dollars between 2007 and 2010 for that deal.

As Facebook overran MySpace in terms of user accounts in 2008, the company worked hard to differentiate itself from Facebook. Priority was given to enforce the multimedia image of the network. However various measures couldn’t stop the decline of MySpace.

In January 2011, MySpace announced to displace 500 employees. In June 2011 the News Corporation sold MySpace to California based company Specific Media for only 35 million US dollars. Just remember: In 2007, MySpace was valued at 12 billion US dollars.

Furthermore, pop star and actor Justin Timberlake was announced to be the co-owner of MySpace. With new CEO Tim Vanderhook, he is working hard to improve the image of MySpace and make MySpace significant in the market again.

Reasons for the decline of MySpace can be seen in various strategic mistakes. Before News Corporation took over MySpace, the social network focused on creating technologies that would keep users and attract new users. After the purchase, they had the focus on increasing revenue. Further, MySpace developed features that did not meet the interests of their core users whereas Facebook did the right thing. They kept on developing features that actually offered a value for their users. An overflow of adverts on MySpace and exhausting redesigns added to MySpace’s loss of users.

But there is hope. Each day MySpace records 40.000 new users. The main reason for this can be seen in the new music player and its successful integration into Facebook since December 2011. Justin Timberlake plays an important role in the strategic development of MySpace. In January 2012, MySpace has announced a collaboration with Panasonic to create MySpace TV. The app will run on Panasonic’s Viera HDTVs. Users of the app can then share a social TV experience, meaning watching TV, commenting and surfing at the same time.

The battle for innovation in social media is going on.